I wanted to have a quick word about technology and its importance to all ventures regardless of size. When I coach small business owners and micro-entrepreneurs, they never contemplate how they can integrate technology into their businesses. I wanted to share the top 3 reasons to leverage technology in your business, no matter how small or large. Technology is the silent partner in your business.
Technology can help you attract business
The world is now a very digital one. Until you build up enough of a cult following or your niche is so specialized that people seek you out, you will need to use technology to grab customers. How? We can all think of social media platforms like Twitter, Facebook, Instagram, YouTube, and Snapchat. Your target market and the nature of your product and service will determine the platform you choose. However, other technology-driven methods attract customers, such as newsletters and even mass SMS messages. Technology allows you to reach more people in more diverse places and spaces.
Technology can help you improve operational efficiency
Great you have customers, and you are making some money! So how do you keep everything organized, keep track of expenses, revenues, invoices, etc. – through the technology, of course. The shoe box method has died. Instead, you can use various productivity applications to minimize the time spent on routine tasks. There are many free applications for invoicing, accounting, scheduling, and any other “ing” you can think of. Check out my blog post on some finance productivity apps you can use here.
Technology can help you retain customers
Customers need engagement to continue doing business with you. There are several chatbots (automated customer service) and customer relationship management tools that allow you to maintain customer service engagement and help you to capture data that you can use to truly understand your customer’s behaviors and keep them hooked on your product or service. Check out customer service solutions like Grasshopper and Hubspot.
Here are some action steps for you. Choose one area where you think technology can help you grow your business, identify a technology solution and see how it works! Also do consider enrolling in my Move your Biz Online 3 hour video lesson. It is available on demand (once you pay, you have immediate access) I demo payment systems that can be used in the Caribbean region and worldwide. Demos of 3 online meeting applications and a behind the scenes look at how to set up online courses and classes, business website 101,a nd online business systems to support the customer journey and more. It is chock full of valuable content. Click here to learn more.
Good luck. Do share!