Let me tell you why you should register for my upcoming webinar for female entrepreneurs. Learn more here
Register Today. Click here
Hello Entrepreneurs,
I know that you have not heard from me in quite some time. I am like you, busy building my businesses and brand. What has been consuming my time though, is my diligent research for my Doctoral studies. It has been quite a balancing act – business and personal growth. It has been challenging. The good news though is that I have been learning so much in my Doctoral studies in Entrepreneurship that can help all of you and my coaching clients.
I have been creating – creating a webinar to help female entrepreneurs grow their businesses. My research shows that female businesses continue to under-perform for a number of reasons. The good news is that once you understand why, we can craft a strategy to grow your sales and profits. Although the research focuses on women – men whose businesses are not performing I encourage you to register for this webinar or share this post with a female entrepreneur you know.
I am opening up pre-registration for the webinar today. The 90 minute webinar goes live on October 27th, 2017 at 8 pm BUT by registering today until then you save 50% on the cost and will pay only USD $20.00. Such a small price to learn so much and empower you to make more money. Register here http://tamusacademy.teachable.com/p/strategies-for-female-entrepreneurs-to-grow-their-businesses
Pre-register for this informative webinar that will transform the way that women run their businesses. The strategies are based on hundreds of hours of research and the review of more than 400 studies on female entrepreneurship worldwide for my Doctoral Studies in Entrepreneurship.
The webinar will:
- Outline the top three reasons women entrepreneurs are not making big money in their businesses
- Provide you with the TOP THREE most effective strategies to grow your sales and profits
- Participants will receive a template to focus their actions to begin growing their sales immediately
The 90 minute recorded webinar will go live on October 27th, 2017 at 8 pm EST BUT if you register today you will receive an Early Bird Special Price of USD $20 until October 27th. The price doubles to USD $40 after October 27th, 2017.
Ready to Register – click here
Until next time entrepreneurs – continue creating.
Hello everyone,
I know I have been very busy and you have not heard from me in a while. However, I have been doing what I love – coaching entrepreneurs. I was privileged to have served as a coach for the PitchIt Caribbean 2017 edition sponsored by the World Bank. This time the event was held in my home country of St. Kitts. I had the enviable task of coaching six of the 25 Caribbean entrepreneurs with lead coach Sergio Escobar of Montreal, Canada. I was thrilled to note the innovation, willingness to embrace change, and to endure useful critique exhibited by these entrepreneurs.
If you are an entrepreneur considering entering a pitch competition, here are my top 5 tips for pitching successfully:
- Develop a thick skin – pitch competitions, accelerators, and incubator programs generally have a mentorship or coaching component. Remember, listen to your coaches and mentors and do not take it personally when you are critiqued. Instead, clarify, learn, and modify. Businesses are not static entities and coaches and mentors have an objective lens coupled with experience with which to view your business. They are trying to help not hurt.
- Ensure your business model is sound – if your business model is not sound then all assumptions and hypotheses will also be shaky. Understand the elements of your business model. Here is a previous post on the business model to assist. I also offer business model guidance.
- Understand your market thoroughly – you should have an intimate knowledge of your competitors locally, regionally, and virtually. Drill down into your target market – is it a business or an individual consumer? This is important distinction as the strategies to reach your ideal customer will be dependent on these two categorizations.
- What is your value – this is critical. Why would the customer choose you? What value are you providing that others are not? This is why someone would consider investing – and more importantly this is what creates revenue.
- Validate – judges want to know what have you done in terms of customer discovery. Remember everything included in your business model is a hypothesis. You have decided that 14 to 18 year old girls will be your target market. What have you done to validate this theory? Have you had focus groups? Have you conducted a survey? Even better have you sold anything to them?
I do hope this helps. Do read, post and share.
The biggest obstacle to goal achievement is a lack of productivity. Many of us believe that if we are busy we are productive. Newsflash – that is not necessarily so! The truth is if you are not working towards your goals efficiently AND ACHIEVING THEM. Sorry to say you are not productive. If you are not achieving your goals you are stuck in a life that is to small for the potential you have.
Join me for a FREE 90 minute Webinar on June 22nd at 7 PM EST as your first step towards POWERFUL PRODUCTIVITY. Can’t make it no problem. Register anyway and I will email you the webinar recording! Registration closes on June 20th.
Register today: https://tamub.typeform.com/to/iQurXF
During the webinar I will teach you strategies that I have used successfully and that others have used to ACHIEVE GOALS IN RECORD TIME. We will discuss
- The importance of POWERFUL PRODUCTIVITY
- Deciding which goals to prioritize
- Three strategies to achieve POWERFUL PRODUCTIVITY
- The POWERFUL PRODUCTIVITY PROGRAM
Registration closes on June 20th.
Register today: https://tamub.typeform.com/to/iQurXF
I had the pleasure of being a speaker at a Transformational Fora Workshop. My topic #nurturingproductivity. I defined productivity as NOT being busy but instead making measurable steps towards the achievement of a goal. How can you be productive by giving undivided time and attention and an energy of intention to the goal. How can you be productive. Set a goal or two or three (max) and every day determine what tasks or actions you will take to meet these goals. All other work is busy work not productivity. So are you being productive?
So here are the steps:
- Write down at MOST three clear goals. A clear goal should be concise, preferably measurable but definitely specific.
- Review your goals daily.
- Write down at MOST THREE tasks or actions you will complete that week or day to help you achieve those goal.
- Repeat until goal achievement and bask in your productivity.
Do share and follow
- Week 1
- Day 1 – Clarifying your idea and defining your product or service offering
- Day 2 – Your competitive environment.
- Day 3: Who is buying? segmenting your market and profiling your customer.
- Day 4 – customer discovery – market research.
- Day 5 – can I come in? – Reaching your customer through promotions and marketing tools.
Week 2
- Day 6 – Goal setting – ensuring your goals are SMART.
- Day 7 – Internal processes – ensuring that the operational details go smoothly in your business.
- Day 8 – A practical step – getting your business license/permits and determining your business’ formation.
- Day 9 – Let’s talk money! – funding your business venture.
- Day 10 – Keeping track of your money. – Bookkeeping and record keeping the old fashioned way and use technology.
Week 3
- Day 12 – No Rules – Unleashing your creativity.
- Day 13 – Overcoming failure – what to do when you don’t achieve the goals you set.
- Day 14 – You are your business – viewing yourself as a brand.
- Day 15 – Passion – staying driven.
Begin Learning Today. Click here to Enroll for only $10.00
In my last blog post I shared some of the key findings off my ongoing research on the general topic of women and entrepreneurship as part of my Doctoral Studies. If you have not read that post do take a look here.
One of the findings of almost all researchers in the field of gender and entrepreneurship has been that women are establishing businesses in ever increasing numbers, their businesses remain in general much smaller than businesses male owned businesses. Why is that?
Well here are some of the reasons I have found in my review of more than 200 articles on the topic.
- Women often enter entrepreneurship as a result of push factors. This simply means that women often had no entrepreneurial intentions, but instead have been pushed into entrepreneurship for a number of reasons including, unemployment and the desire for an improved work-life balance.
- The small size of women’s business are often as a result of under-capitalization. Women begin their businesses with significantly less capital than men. Previous studies on why this occurs offer a diverse set of reasons. Some researchers have found that women are more risk averse than men and so borrow less and seek out less investment capital. Women perceive to a greater percentage than men that they are less likely to receive funding and so apply less often than men. It has also been found that women are often discriminated against by venture capitalists and lenders who are most often male.
- Women’s businesses often remain small because women face societal demands that men do not. The demands of family and caretaking often limit the ability of women to grow their businesses as aggressively as men. In fact one study found that women who did engage in high growth entrepreneurship tended to be married/had now children. I know that I often have Mommy guilt and I have compromised growing as aggressively as I can because I felt that my children needed to be a priority – so this is a finding I have lived as a single parent.
I know, these findings are depressing if you are a female entrepreneur. The good news is that through my research I have also been able to determine strategies that female entrepreneurs can use to be successful in their ventures. In fact I am so passionate about it I created an entire webinar that outlines practical steps women can use to grow their businesses and combat these obstacles they face.
The webinar will:
- Outline the top three reasons women entrepreneurs are not making big money in their businesses
- Provide you with the TOP THREE most effective strategies to grow your sales and profits
- Participants will receive a template to focus their actions to begin growing their sales immediately
The content can change the way you view and do business as a woman. I also want to help women succeed, the webinar is only $40USD and you receive lifetime access so you can review the content whenever you wish and worksheets to help guide your progress. To Learn more click here.
Do share this post with other female entrepreneurs in your life. Each one teach one. Register here
